Our relationship with Dormobile began in 2019, when we developed their online parts store, making it easier for owners to purchase spare parts and upgrades online. A year later, Dormobile returned to e2 to redesign and develop their full website.
With a heritage stretching back generations and an iconic name in British campervans, the brief was to bring the Dormobile story to life online. We combined the lifestyle and heritage behind the brand with campervan sales, hire and eCommerce, while special edition vehicles were showcased through interactive 360° tours.
Behind the scenes, we developed an AutoTrader API integration to automatically bring vehicle information into the website, saving the Dormobile team from entering and maintaining the same information in multiple places.
We also created a bespoke vehicle editing tool, allowing their team to enhance the AutoTrader data specifically for the Dormobile website with additional descriptions, features and stronger sales headlines.
Six years on, the website is evolving again.
As Dormobile's range of luxury, high-end campervans has grown, the latest refresh puts much more emphasis on vehicles available to buy, alongside campervans available to hire and try before making a purchase.
We've refreshed the design and structure to give vehicle sales a much stronger presence, while retaining the heritage, parts store and established bespoke functionality already working successfully behind the scenes.
From online parts store to full brand website and an increasingly important vehicle sales platform, we've continued to develop Dormobile's online presence as their business has evolved.
